Monday, October 19, 2009

Motorcycle Japan - Mature riders are new market for motorcycle makers in Japan

“mature riders”; the creaking ex-salarymen — and their molls — who built the Japanese economic miracle. Retired, bored, pushing 70 and with a hankering for the wayward youth they probably never had, they are the last hope for Japan’s motorcycle market.

Source: Japanese bike makers pin their hopes on wheezy riders as sales plummet
Hideo Miura on his colorful Harley-Davidson
The Times Online, Leo Lewis in Tokyo
October 10, 2009

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