Yamaha Japan plans to make electric bicycles a core market segament as competition intensifies

"Competition against Honda and Suzuki Motor Corp. in the motorcycle business in emerging markets is likely to intensify. And while Yamaha is preparing to make electric bicycles a core segment, the market potential for such products is still unclear."


Source: Yamaha Motor Not Out Of Woods Despite Huge 1st Half
Thursday, August 5, 2010
http://e.nikkei.com/e/fr/tnks/Nni20100805D05HH741.htm